The Best Western Hotel Brands have earned a reputation for reliability, comfort, and exceptional value. 

Unlike many hotel chains focused solely on profit, Best Western remains privately held and community-minded, offering a personal touch that appeals to millions of travelers worldwide. 

With a network of more than 4,200 hotels in over 100 countries, Best Western stands out for its flexibility and ability to serve every type of guest, from families and business travelers to adventurers and luxury seekers.

The strength of Best Western lies in its diverse portfolio of 18 unique brands. These brands make it easy to find the right fit, whether you are searching for a budget-friendly option, a stylish boutique property, or a high-end luxury experience. 

Each sub-brand is designed with specific traveler needs in mind, featuring everything from complimentary breakfasts and pet-friendly rooms to cutting-edge amenities and curated local design.

Understanding how the Best Western Hotel Brands are structured can make every stay smarter and more rewarding. 

By choosing the right brand for each trip, travelers can unlock better amenities, enjoy tailored guest experiences, and make the most of the Best Western Rewards program. 

With careful planning, you can maximize your points, earn elite status, and turn every stay – no matter the location – into an opportunity for more value and memorable travel.

About Best Western Hotels & Resorts

Best Western Hotels & Resorts has built a lasting reputation as an independent leader in the hotel industry. 

Unlike many global hotel chains, Best Western is privately held and operates as a nonprofit, allowing it to prioritize guest experience over shareholder demands. This sets it apart from publicly traded competitors like Hilton, Hyatt, IHG, and Marriott, whose decisions often revolve around shareholders. 

The unique structure of Best Western allows the company to prioritize long-term guest satisfaction, local community relationships, and hotel owner interests.

Founded in 1946, the brand has steadily expanded its presence and now includes over 4,200 hotels in more than 100 countries. 

Today, Best Western is part of BWH Hotel Group, an umbrella organization that brings together three main brand families: Best Western, SureStay, and WorldHotels. 

This structure offers travelers a wide range of hotel experiences, from value and extended stay to boutique and luxury, all connected by the long-standing commitment of the company to quality, community, and personalized service.

How Best Western Hotel Brands Are Organized

The Best Western Hotel Brands are organized into three major categories: Aspirational, Collection, and Boutique, with further distinctions by value, timeless comfort, and extended stay. 

This structure makes it easy for travelers to compare options and select the right experience – whether they seek affordable essentials, a stylish boutique stay, or world-class luxury.

Below is a quick table summarizing all 18 Best Western brands by tier and brand family:

Understanding The Tiers

• Luxury & Upper-Upscale: WorldHotels Luxury and Elite brands offer the highest standards, including personalized service, exceptional design, and premium amenities.
• Upscale & Upper-Midscale: These include BW Premier Collection, BW Signature Collection, Best Western Premier, Vīb, Aiden, and GLō. Expect elevated comfort, stylish interiors, and more amenities.
• Midscale & Value: Classic Best Western, Best Western Plus, and SureStay brands provide reliable essentials and good value, perfect for families, business travelers, or road trips.
• Extended Stay: Executive Residency, @HOME, and SureStay Studio brands are tailored for longer visits, with spacious suites, kitchenettes, and flexible services.
• Boutique & Collection: Vīb and Aiden focus on design and local flavor, while Collection brands (BW Premier and Signature) deliver unique, often independent, experiences.

This thoughtful organization means that travelers can easily select the right Best Western Hotel Brand to match their style, needs, and budget – while always enjoying the consistency, value, and rewards the company is known for.

Aspirational Best Western Hotel Brands

The Aspirational Best Western Hotel Brands offer the highest levels of service, luxury, and design. These properties are designed for travelers who expect world-class experiences, premium amenities, and a refined sense of style – whether at a five-star resort or an iconic city hotel. 

Each brand in this category puts comfort, elegance, and exceptional hospitality at the forefront.

WorldHotels Luxury

WorldHotels Luxury sets the standard for the highest level of sophistication and personalized service within the Best Western Hotel Brands portfolio. 

Each WorldHotels Luxury property is a landmark destination, known for striking architecture, curated interiors, and an unwavering commitment to guest comfort. Designed to feel both exclusive and welcoming, these hotels create an atmosphere where every detail matters.

Most WorldHotels Luxury locations can be found in prime city centers and resort destinations around the globe. Each property is unique, reflecting the local culture and surroundings, yet all deliver exceptional hospitality and attention to detail. 

From private concierge service to lavish spas and fine dining, guests can expect an experience that is both elegant and memorable.

These hotels excel at creating moments of relaxation and indulgence, making them perfect for special occasions, romantic getaways, or important business trips. 

Whether you are seeking a stunning suite, exquisite dining, or the finest wellness amenities, WorldHotels Luxury ensures every stay feels extraordinary.

What to Expect at WorldHotels Luxury:

• Landmark properties in premier global locations
• Personalized, attentive service and concierge support
• Elegant interiors and designer finishes
• Gourmet dining, high-end bars, and wellness centers
• Exclusive experiences and local character

Best For: Luxury travelers, couples, executives, and guests celebrating special occasions who value refined comfort and exceptional service.

WorldHotels Elite

WorldHotels Elite blends modern elegance with high-end comfort, creating a refined environment for guests who appreciate both style and substance. 

Each WorldHotels Elite property offers a unique sense of place, combining contemporary design with thoughtful touches that make every stay memorable.

These hotels are located in vibrant cities and sought-after destinations, attracting discerning travelers who value quality without compromise. Guests can expect elevated amenities such as spacious suites, innovative dining experiences, and personalized concierge services. 

Attention to detail is a hallmark, from stylish lobbies to curated art and luxurious bedding.

WorldHotels Elite is ideal for those who want a premium experience that goes beyond the ordinary, with a focus on both relaxation and discovery. 

Whether for business or leisure, these hotels provide a sophisticated setting where comfort and service come first.

What to Expect at WorldHotels Elite:

• Contemporary design with local influences
• Spacious rooms and suites with upscale finishes
• Personalized concierge and attentive staff
• Upscale dining and vibrant social spaces
• Prime city locations and notable destinations

Best For: Business travelers, couples, and anyone seeking modern elegance, enhanced amenities, and a refined hotel experience.

WorldHotels Distinctive

WorldHotels Distinctive offers travelers an inviting blend of upscale comfort and authentic local charm. 

Each property in this collection is thoughtfully selected for its unique character, delivering a refined yet approachable atmosphere that stands out from traditional luxury hotels.

Located in dynamic cities and popular travel destinations, WorldHotels Distinctive hotels focus on personalized service, stylish accommodations, and memorable details. 

Guests can look forward to spacious rooms, premium bedding, high-speed connectivity, and creative dining concepts inspired by regional flavors. The ambiance is both friendly and sophisticated, making every guest feel welcome and valued.

WorldHotels Distinctive is ideal for travelers who seek affordable luxury with a sense of place, whether for a weekend getaway, business trip, or cultural adventure. 

These hotels excel at blending comfort with local personality for a truly rewarding stay.

What to Expect at WorldHotels Distinctive:

• Upscale accommodations with a local touch
• Personalized service and attention to detail
• Creative, regionally inspired dining
• Modern amenities and comfortable social spaces
• Convenient locations in vibrant destinations

Best For: Upscale leisure travelers, business guests, and anyone who values authentic hospitality and a strong sense of place.

WorldHotels Crafted

WorldHotels Crafted celebrates individuality and creativity, bringing together a handpicked collection of hotels that are anything but ordinary. 

Each property in the Crafted collection is designed to showcase unique architecture, bold interiors, and a genuine connection to its local surroundings.

These hotels cater to travelers who value originality and vibrant experiences. Expect distinctive décor, artistic influences, and innovative amenities that reflect the personality of each destination. 

Guests will find lively social spaces, stylish guest rooms, and an emphasis on both comfort and inspiration.

WorldHotels Crafted properties stand out for their energetic vibe and personal touches, making them perfect for explorers who crave something different and memorable on every trip. 

These hotels are designed for those who see travel as a way to discover new perspectives and creative inspiration.

What to Expect at WorldHotels Crafted:

• Bold, creative design and one-of-a-kind interiors
• Energetic atmosphere and social spaces
• Unique amenities and curated local experiences
• Artful dining and gathering spots
• Hotels that reflect the culture of their neighborhoods

Best For: Curious travelers, urban explorers, and anyone seeking a hotel stay that is as inspiring and distinctive as the destination itself.

Collection Best Western Hotel Brands

The Collection brands unite independent hotels that offer authentic local experiences, refined amenities, and a welcoming atmosphere. 

These properties deliver upscale comfort and unique character, making each stay feel special while maintaining the reliability and value of Best Western Hotel Brands.

BW Premier Collection

BW Premier Collection brings together a curated selection of upscale, independent hotels that offer a blend of local character and premium service. 

Each property in this collection is carefully chosen for its distinctive style, excellent location, and commitment to quality.

Guests at BW Premier Collection hotels can expect refined interiors, spacious accommodations, and amenities designed for both relaxation and productivity. 

These properties often feature on-site restaurants and bars, well-equipped fitness centers, and inviting public spaces that highlight the local atmosphere. Service is attentive yet personal, ensuring that every guest enjoys a comfortable and memorable stay.

The BW Premier Collection is ideal for travelers who want the feel of a unique, boutique hotel with the added benefits of the Best Western Rewards program and trusted brand standards. 

These hotels are perfect for business trips, special occasions, or any stay where a touch of luxury and individuality makes all the difference.

What to Expect at BW Premier Collection:

• Upscale, independent hotels with local flair
• Spacious rooms and elegant amenities
• On-site dining, lounges, and fitness centers
• Prime locations in city centers and resort areas
• Personalized service and a welcoming atmosphere

Best For: Travelers seeking an upscale, boutique hotel experience with reliable service, local charm, and the added value of Best Western Rewards.

BW Signature Collection

BW Signature Collection features upper-midscale hotels selected for their distinctive personality, inviting atmosphere, and strong connection to their local communities. 

Each property in this collection offers guests a comfortable, memorable stay with thoughtful amenities and welcoming service.

Hotels in the BW Signature Collection are often independently owned, allowing them to reflect the unique culture and character of their destinations. The atmosphere is relaxed and friendly, making these properties a great choice for both leisure and business travelers.

Guests will find modern rooms, complimentary Wi-Fi, and quality breakfast offerings, along with well-designed social spaces and convenient business amenities. 

BW Signature Collection is perfect for guests who appreciate an authentic, local experience paired with the peace of mind that comes with staying at a trusted Best Western Hotel Brand. 

Whether visiting for work or play, travelers can expect quality, value, and a sense of place.

What to Expect at BW Signature Collection:

• Handpicked hotels with local flavor and charm
• Comfortable rooms and essential amenities
• Complimentary Wi-Fi and breakfast options
• Welcoming public spaces and convenient locations
• Friendly service with a focus on guest comfort

Best For: Leisure travelers, business guests, and anyone who values a comfortable, authentic hotel stay with distinctive local touches.

Boutique Best Western Hotel Brands

Boutique Best Western Hotel Brands are designed for travelers who crave fresh style, modern amenities, and a vibrant atmosphere. 

These hotels blend contemporary design with local inspiration, creating memorable stays that feel energetic, social, and distinctly unique.

Vīb

Vīb is the Best Western vision of urban, tech-forward hospitality. Short for “vibrant,” Vīb properties feature sleek architecture, contemporary interiors, and multifunctional spaces made for modern lifestyles. 

These hotels are typically found in city centers and trendy neighborhoods, attracting guests who value convenience, connectivity, and bold design.

Inside Vīb hotels, guests will find dynamic public areas, LED-lit accents, high-speed Wi-Fi, and communal spaces perfect for working or socializing. 

Rooms are thoughtfully designed for comfort and efficiency, offering plush bedding, smart TVs, and modern bathrooms with signature touches. Fitness centers, coffee bars, and grab-and-go food options cater to guests on the move.

Vīb is ideal for travelers who want a stylish, energetic stay with all the essentials for today’s connected world.

What to Expect at Vīb:

• Urban locations with contemporary, bold design
• High-tech amenities and smart room features
• Social lobbies, coffee bars, and communal workspaces
• Convenient fitness facilities and grab-and-go snacks
• A lively, modern vibe throughout the hotel

Best For: City travelers, digital nomads, young professionals, and anyone seeking a tech-savvy hotel with fresh energy and urban style.

Aiden

Aiden by Best Western brings a fresh take on boutique hospitality, blending eclectic design with a relaxed, social atmosphere. 

Each Aiden property is uniquely styled, often reflecting the spirit of its neighborhood or city, and offers a casual yet contemporary vibe that appeals to today’s adventurous travelers.

Guests at Aiden hotels can expect vibrant interiors, flexible spaces for gathering or working, and amenities designed for convenience and comfort. Features often include trendy lounges, locally inspired artwork, complimentary Wi-Fi, and flexible check-in options. 

Rooms are thoughtfully equipped with smart TVs, premium bedding, and modern bath amenities to ensure a comfortable stay.

Aiden is perfect for travelers who appreciate authenticity, creativity, and the chance to experience something a little different with each visit. 

The brand encourages guests to connect, explore, and make the most of their time – both inside and outside the hotel.

What to Expect at Aiden:

• Eclectic, locally inspired design
• Relaxed social spaces and lively lounges
• Modern technology and in-room comforts
• Complimentary Wi-Fi and convenient amenities
• Welcoming, casual atmosphere

Best For: Curious travelers, solo explorers, couples, and anyone seeking a one-of-a-kind boutique hotel experience with a playful, local touch.

Timeless Best Western Hotel Brands

The Timeless brands are the heart of Best Western, delivering trusted quality, consistent value, and familiar comfort. 

These hotels offer classic hospitality with a range of amenities to meet the needs of families, business travelers, and road trippers alike – making every stay feel reassuring and dependable, wherever you go.

Best Western Premier

Best Western Premier offers an elevated hotel experience within the classic Best Western lineup. 

These upscale properties are known for their sophisticated design, full-service amenities, and attentive service, creating an inviting environment for both leisure and business guests.

Best Western Premier hotels feature stylish guest rooms with premium bedding, spacious layouts, and upgraded bath products. On-site dining options, elegant lounges, and well-equipped fitness centers add convenience and comfort. 

Many locations also offer business centers and flexible meeting spaces for travelers on the go.

Service at Best Western Premier is attentive but approachable, ensuring guests feel welcome and well-cared for from check-in to check-out. 

The brand focus on detail and comfort makes it an excellent choice for travelers who want an elevated stay without the formality of traditional luxury hotels.

What to Expect at Best Western Premier:

• Upscale, modern interiors with thoughtful design touches
• Spacious guest rooms and premium amenities
• On-site dining, lounges, and fitness facilities
• Attentive, welcoming service
• Central locations in cities and popular destinations

Best For: Business travelers, couples, and anyone seeking an upgraded experience with classic hospitality and modern comfort.

Best Western Plus

Best Western Plus strikes the perfect balance between affordability and upgraded comfort, making it a favorite for travelers who want more than just the basics. 

These upper-midscale hotels offer refreshed interiors, modern amenities, and a warm atmosphere designed for convenience and relaxation.

Guests at Best Western Plus properties will find inviting lobbies, well-appointed guest rooms with premium bedding, and thoughtful touches such as ergonomic workspaces and in-room mini-fridges. 

Complimentary hot breakfast and high-speed Wi-Fi come standard, along with access to fitness centers and business facilities.

Best Western Plus is known for delivering consistent quality and extra value, making it ideal for business travelers, families, and anyone who appreciates a little more comfort and style – without stretching their budget.

What to Expect at Best Western Plus:

• Contemporary rooms with premium bedding and modern décor
• Complimentary hot breakfast and high-speed Wi-Fi
• Fitness centers, business centers, and guest laundry
• Spacious work areas and practical in-room amenities
• Welcoming service in convenient locations

Best For: Business travelers, families, and guests looking for reliable comfort, upgraded features, and great value in every stay.

Best Western

Best Western is the classic, trusted name in the brand family, known for its reliable service, comfortable accommodations, and great value. 

These midscale hotels are found in thousands of locations worldwide, making them a go-to choice for families, road trippers, and business travelers alike.

Guests at Best Western hotels can expect clean and spacious rooms, complimentary hot breakfast, and free high-speed Wi-Fi. Many properties feature convenient amenities such as fitness centers, guest laundry, and business services. 

The focus is always on providing a dependable, friendly experience with all the essentials travelers need for a restful stay.

Best Western properties are designed to be welcoming and straightforward, making them perfect for short stays, road trips, or any trip where comfort and consistency matter most.

What to Expect at Best Western:

• Comfortable, well-equipped guest rooms
• Complimentary hot breakfast and Wi-Fi
• Friendly service and a welcoming atmosphere
• Practical amenities like fitness centers and business areas
• Locations in city centers, small towns, and travel hubs

Best For: Families, solo travelers, and anyone who wants trusted quality, excellent value, and a familiar place to recharge on the road.

GLō

GLō is a bright, modern brand within Best Western Hotel Brands, created for travelers who want energetic style and smart amenities at an approachable price point. 

These upper-midscale hotels stand out for their bold design, efficient use of space, and social atmosphere – making every stay feel fresh and connected.

GLō properties are often found in urban locations and along major travel routes. Inside, guests will discover sleek, colorful interiors with plenty of natural light, inviting lobbies, and flexible areas for both work and relaxation. 

Rooms feature contemporary furnishings, premium bedding, and innovative touches like LED-lit vanities and ergonomic workspaces.

GLō hotels cater to guests who appreciate a lively vibe and practical comforts, offering complimentary breakfast, high-speed Wi-Fi, on-site fitness centers, and grab-and-go snack options.

What to Expect at GLō:

• Bold, modern interiors with energetic design
• Spacious guest rooms with smart, stylish details
• Flexible social spaces for work and relaxation
• Complimentary breakfast and high-speed Wi-Fi
• Fitness centers and convenient urban locations

Best For: Young professionals, solo travelers, and anyone who wants a fun, modern hotel with smart amenities and vibrant energy.

Value Best Western Hotel Brands

The Value brands within Best Western Hotel Brands are focused on delivering dependable essentials at an affordable price. 

These hotels are designed for travelers who want comfort, convenience, and trusted service – without any unnecessary extras. Perfect for road trips, quick stops, and budget-conscious journeys, Value brands keep travel simple and stress-free.

SureStay Hotel by Best Western

SureStay Hotel by Best Western is the foundation of the Value category, offering straightforward accommodations at wallet-friendly rates. 

These hotels are designed for guests who prioritize affordability and reliability, making them ideal for short stays, road trips, and business travel on a budget.

SureStay properties feature clean and comfortable rooms, complimentary continental breakfast, and free Wi-Fi. Guests can also expect friendly service and practical amenities such as on-site parking and business centers. 

The focus is always on providing a solid night’s rest and everything you need for a smooth, affordable stay – without unnecessary frills.

What to Expect at SureStay Hotel by Best Western:

• Clean, basic accommodations at great rates
• Complimentary continental breakfast and Wi-Fi
• Convenient locations near highways, airports, and city centers
• Essential amenities for a comfortable stay
• Friendly, welcoming staff

Best For: Budget travelers, road trippers, and anyone who needs a simple, reliable place to stay without sacrificing quality or service.

SureStay Plus Hotel by Best Western

SureStay Plus Hotel by Best Western offers extra comfort and convenience for travelers seeking great value with a little more. 

As an upper-economy option, SureStay Plus properties go beyond the basics, providing upgraded amenities while still keeping affordability at the core.

Guests can expect modern, well-designed rooms with comfortable bedding, complimentary hot breakfast, and free high-speed Wi-Fi. 

SureStay Plus hotels often feature spacious lobbies, fitness centers, and convenient business services, making them a smart choice for both families and business travelers on a budget.

With a welcoming atmosphere and a focus on guest satisfaction, SureStay Plus Hotel by Best Western strikes the perfect balance between quality and cost, ensuring a pleasant stay for all types of travelers.

What to Expect at SureStay Plus Hotel by Best Western:

• Upgraded guest rooms with modern amenities
• Complimentary hot breakfast and high-speed Wi-Fi
• Fitness centers and business services
• Spacious, inviting public areas
• Consistently friendly and helpful service

Best For: Families, business travelers, and guests who want a step up from standard economy hotels while keeping travel affordable and comfortable.

SureStay Collection by Best Western

SureStay Collection by Best Western features a group of independently owned hotels selected for their local charm, individuality, and great value. 

Each property in this lower-midscale collection has its own personality and story, while still meeting the trusted standards of the Best Western brand family.

Guests at SureStay Collection hotels will find comfortable rooms, complimentary breakfast, free Wi-Fi, and inviting public spaces. Many properties offer extras such as pools, fitness centers, and on-site restaurants, giving guests even more options to relax and enjoy their stay. 

The focus is on delivering a unique, memorable experience with friendly service and dependable amenities.

SureStay Collection by Best Western is ideal for travelers who appreciate a distinctive hotel with a sense of place, without giving up affordability or reliability.

What to Expect at SureStay Collection by Best Western:

• Independently owned hotels with unique local character
• Comfortable rooms and essential amenities
• Complimentary breakfast and Wi-Fi
• Extras like pools, fitness centers, or restaurants (varies by property)
• Great value and welcoming service

Best For: Leisure travelers, families, and guests who want a memorable stay at an independent property with the added confidence of Best Western’s reputation.

Extended Stay Best Western Hotel Brands

Extended Stay brands within Best Western Hotel Brands are built for guests who need more space, flexibility, and comfort for longer visits. 

These hotels offer suite-style rooms with kitchen facilities, thoughtful workspaces, and amenities that make settling in easy – whether you are on an extended business trip, relocating, or enjoying a family vacation.

Executive Residency by Best Western

Executive Residency by Best Western blends the comfort of home with the convenience of hotel living, providing an ideal solution for guests planning longer stays. 

Each property offers spacious, apartment-style suites with fully equipped kitchenettes, separate living and sleeping areas, and modern decor.

Guests enjoy complimentary breakfast, free high-speed Wi-Fi, fitness centers, and laundry facilities to help balance work, relaxation, and daily routines. 

The welcoming lobbies and communal spaces are designed for socializing or catching up on work, while outdoor areas offer fresh-air escapes for downtime.

Executive Residency by Best Western is perfect for business travelers, families, and anyone who needs extra space, flexibility, and a comfortable place to call home – no matter how long the trip.

What to Expect at Executive Residency by Best Western:

• Spacious suites with kitchenettes and separate living areas
• Complimentary breakfast and high-speed Wi-Fi
• On-site fitness centers and laundry facilities
• Modern, comfortable design and flexible public spaces
• Extended stay amenities for convenience and value

Best For: Business guests, relocating families, and travelers seeking home-like comfort, flexibility, and added value during longer hotel stays.

@HOME by Best Western

@HOME by Best Western is designed for guests seeking a modern, home-like experience during longer stays. 

These hotels combine the comfort of residential living with the trusted service and convenience of Best Western, making it easy to settle in for a week, a month, or more.

Each @HOME property features spacious suites with fully equipped kitchens, comfortable living areas, and flexible workspaces. The design focuses on creating a welcoming environment that feels both relaxed and functional. 

Guests can also enjoy complimentary high-speed Wi-Fi, on-site laundry facilities, and fitness centers to help maintain their daily routines.

Community spaces at @HOME encourage socializing and connection, with areas to gather, work, or unwind. 

Whether traveling for business, relocating, or taking an extended family trip, @HOME by Best Western provides everything needed for a productive and comfortable long-term stay.

What to Expect at @HOME by Best Western:

• Apartment-style suites with kitchens and living areas
• Complimentary high-speed Wi-Fi
• On-site laundry, fitness centers, and convenient amenities
• Welcoming, residential-style design
• Community spaces for work, relaxation, or socializing

Best For: Long-term business travelers, relocating families, and anyone looking for a flexible, comfortable hotel that feels like home.

SureStay Studio by Best Western

SureStay Studio by Best Western is designed for travelers who need flexibility, value, and the comforts of home on longer stays. 

These properties offer a welcoming, affordable solution for guests who want the convenience of a hotel with the space and features of a studio apartment.

Each suite at SureStay Studio includes a well-equipped kitchenette, comfortable sleeping and living areas, and plenty of storage space. Guests enjoy complimentary hot breakfast, free high-speed Wi-Fi, and access to practical amenities such as laundry facilities and fitness centers. 

The relaxed atmosphere and functional design make it easy to work, cook, and unwind – whether staying for a week or an extended period.

SureStay Studio by Best Western is perfect for business travelers, families, or anyone needing a longer stay without sacrificing quality or affordability.

What to Expect at SureStay Studio by Best Western:

• Spacious studio suites with kitchenettes
• Complimentary hot breakfast and high-speed Wi-Fi
• On-site laundry facilities and fitness centers
• Affordable rates and practical amenities
• Comfortable, flexible spaces for work and relaxation

Best For: Extended business travelers, families between homes, and budget-conscious guests seeking a practical, comfortable base for longer stays.

Best Western Rewards: Earning, Redeeming, and Maximizing Points

Best Western Rewards is one of the most flexible and accessible hotel loyalty programs, covering all 18 Best Western Hotel Brands worldwide. Members earn points on eligible stays, enjoy exclusive perks, and never have to worry about point expiration. 

This is a major advantage over many other hotel programs, giving travelers more time to build up points for bigger rewards.

The program is free to join and open to guests at any Best Western, SureStay, or WorldHotels property – so every stay counts, no matter the brand or location.

Dynamic Award Pricing

Best Western uses dynamic award pricing, which means the number of points needed for a free night can change based on hotel location, demand, and the time of booking. 

Award nights start as low as 5,000 points for economy and value properties, and can reach up to 70,000 points at upscale, boutique, or aspirational brands in high-demand destinations.

• Economy & Value Brands: 5,000 – 20,000 points per night
• Midscale & Upper-Midscale Brands: 16,000 – 36,000 points per night
• Upscale, Boutique, and Luxury Brands: 40,000 – 70,000 points per night

Because award pricing is flexible, it pays to check multiple dates and locations when searching for free nights. 

TPA Pro Tip: Sometimes, moving your stay by just one day can save thousands of points.

Best Western Rewards Credit Cards

For U.S. travelers, Best Western offers two co-branded credit cards, both issued by First Bank & Trust:

Best Western Rewards® Premium Visa Signature® Card

• Earn up to 20 points per $1 on Best Western stays (includes elite and cardholder bonuses)
• 4 points per $1 on gas and groceries
• 2 points per $1 on all other purchases
• Automatic Platinum status
• Annual free night award (with spending threshold)
• Generous welcome bonus

Best Western Rewards® Visa Signature® Card

• Earn up to 14 points per $1 on Best Western stays  (includes elite and cardholder bonuses)
• 2 points per $1 on all other purchases
• Automatic Gold status
• Annual bonus points for meeting spending thresholds
• No annual fee

Using one of these cards on every stay can quickly accelerate your points balance and unlock status perks for better treatment at every Best Western brand.

Status Match: Fast Track To Elite

Best Western Rewards offers one of the easiest status match programs in the hotel industry. 

If you have elite status with another hotel chain (like Hilton, Hyatt, IHG, or Marriott), you can request a “No Catch” status match with Best Western – no stays or hoops required. 

Once matched, you keep your new elite level through the rest of the calendar year, unlocking bonus points, early check-in, late check-out, and other perks.

Top Tips For Maximizing Best Western Rewards

• Book Direct: Always book directly through Best Western channels to ensure you earn points and receive member rates.
• Mix and Match Brands: Use lower-point redemptions for road trips at value brands and save for splurges at luxury or boutique properties.
• Look for Promotions: Best Western frequently runs double points, bonus night, and discounted redemption deals – especially during off-peak seasons.
• Leverage Credit Cards: Put all hotel, gas, and grocery spending on your Best Western Rewards credit card to maximize everyday earnings.
• Stack Status Perks: With Platinum or Diamond status, enjoy room upgrades, bonus points, and more – especially at higher-end properties.
• Flexible Booking: Because award pricing changes, check different dates and properties to find the best deal for your points.
• No Expiration: Take your time saving up points for a bigger trip, knowing your balance will not disappear.

With smart planning and the right strategy, Best Western Rewards can stretch your travel budget and open up opportunities for free nights, elite benefits, and memorable stays across all 18 Best Western Hotel Brands.

Final Thoughts

Best Western Hotel Brands deliver something for every traveler – whether you are searching for affordable comfort, boutique style, extended stay convenience, or world-class luxury. 

With 18 unique sub-brands organized under clear categories, Best Western makes it easy to find the perfect fit for any trip, any destination, and any budget.

Understanding the differences between the Best Western brand families helps you get the most value from every stay. 

By choosing the right hotel, joining Best Western Rewards, and using smart strategies for earning and redeeming points, you can stretch your travel budget further, enjoy better experiences, and unlock exclusive perks worldwide.

No matter where your travels take you, Best Western’s trusted reputation, global presence, and commitment to guest satisfaction will help turn your next stay into a rewarding and memorable journey. 

Join Best Western Rewards, explore the full range of brands, and discover how easy it is to get more out of every hotel night – everywhere you want to go.

Kevin Zanes