Blog >> American Express Membership Rewards: How To Earn, Redeem, And Transfer Points [2025]

American Express Membership Rewards: How To Earn, Redeem, And Transfer Points [2025]

By Kevin Zanes / September 1, 2025
American Express Membership Rewards: How To Earn, Redeem, And Transfer Points

Imagine paying for a week of groceries, a dinner out with friends, or your monthly cell phone bill – and turning those purchases into a Business Class seat to Europe or a five-star resort stay in the Caribbean. 

That is the power of the American Express Membership Rewards program.

This flexible rewards system allows you to earn points every time you use an eligible Amex card, then redeem those points for travel, statement credits, shopping, and more. 

What sets Membership Rewards apart is its unmatched flexibility. With 18 airline and 3 hotel transfer partners, valuable travel perks, and a wide selection of cards that fit different lifestyles, this program can turn everyday spending into extraordinary experiences.

The true magic of Membership Rewards comes from strategy. 

Points can be worth less than one cent each if used carelessly, or well over two cents each when transferred to the right airline or hotel partner. That difference means the same balance of points could cover a short domestic flight, or unlock a premium cabin ticket worth thousands of dollars.

In this American Express Membership Rewards guide, we will break down how the program works, which cards earn the most points, and how to use them for maximum value. 

Whether you are saving for a family trip, upgrading your next flight, or looking to cut costs on everyday travel, Amex points give you the flexibility to make it happen.

By the end of this guide, you will know how to earn, redeem, and maximize your Membership Rewards points – and you will be ready to start planning your next unforgettable trip.

What Are American Express Membership Rewards

American Express Membership Rewards

At its core, Amex Membership Rewards is a flexible rewards program that lets you earn points on purchases made with eligible Amex cards. Every time you swipe, tap, or click with one of these cards, you earn points that can later be redeemed for a wide variety of rewards.

The real strength of Membership Rewards is flexibility. Unlike a cash-back program that simply gives you a fixed rebate, Amex points can be used in multiple ways:

  • Travel Through Amex Travel. Book flights, hotels, rental cars, and more.
  • Transfer to Partners. Move points to 18 airline and 3 hotel loyalty programs, unlocking award seats and stays that often deliver much higher value.
  • Other Options. Redeem for statement credits, gift cards, or purchases with retailers like Amazon or Best Buy. While convenient, these usually provide lower value.

If you have more than one Amex card that earns Membership Rewards, all of your points automatically pool into a single Membership Rewards account. This makes it easier to build balances quickly and combine earnings from different cards.

Which Cards Earn Amex Membership Rewards Points

To earn Membership Rewards points, you need an American Express card that participates in the program. Points from all of your eligible Amex cards pool into one Membership Rewards account, which makes it easier to build balances fast.

Personal Amex Cards

American Express Membership Rewards

American Express offers a wide range of personal cards that earn Membership Rewards, from premium travel cards with luxury perks to no-annual-fee credit cards designed for everyday spending. 

The right fit depends on your lifestyle, budget, and where you spend the most.

  • The Platinum Card® from American Express. Best for premium travel, airport lounges, and luxury hotel perks. Strong earn on flights and prepaid hotels through Amex Travel.
  • American Express® Gold Card. Best for dining and U.S. supermarkets. A simple way to earn a lot of points on everyday food spending and frequent travel.
  • American Express® Green Card. Best for travelers who want solid earn on restaurants, travel, and transit with a lower annual fee.
  • Amex EveryDay® Credit Card. Best no-annual-fee starter card for Membership Rewards. Bonus points at U.S. supermarkets and a monthly purchase boost for frequent swipers.
  • Amex EveryDay® Preferred Credit Card. Best for households that shop and drive. Bonus points at U.S. supermarkets and U.S. gas stations, plus a larger monthly purchase boost for heavy use.

TPA Pro Tip: The EveryDay® cards are no longer open for new applications. Existing cardholders can continue using it to earn Membership Rewards, but new applicants will need to consider other options.

Business Amex Cards

For entrepreneurs and small business owners, American Express provides business cards that balance flexible earning categories with travel benefits. These cards can help you turn everyday operating expenses into valuable Membership Rewards points.

  • The Business Platinum Card® from American Express. Best for frequent business travelers. Premium travel perks and a valuable 35% Pay With Points airfare rebate on eligible flights booked through Amex Travel.
  • American Express® Business Gold Card. Best for variable business spend. Earns more in your top two categories each billing cycle from a preset list like U.S. restaurants, gas, software, shipping, and advertising.
  • American Express® Business Green Rewards Card. Best simple entry point into Membership Rewards for small businesses. Straightforward earning on travel and everyday business purchases. Availability may vary.
  • The Blue Business® Plus Credit Card from American Express. Best no-annual-fee backbone for businesses. 2x points on everyday purchases up to a yearly cap, then 1x after that. Great for non-bonus spend.

Charge Cards vs Credit Cards

American Express is unusual because it offers both charge cards and credit cards that earn Membership Rewards points. The difference between the two is important to understand before choosing the right mix of cards.

  • Charge Cards typically come with no preset spending limit and are designed to be paid in full each month. Many Amex charge cards also include a Pay Over Time feature on eligible purchases, which adds flexibility. Examples include:
    • The Platinum Card® from American Express
    • American Express® Gold Card
    • American Express® Green Card
    • The Business Platinum Card® from American Express
    • American Express® Business Gold Card
    • American Express® Business Green Rewards Card
  • Credit Cards have a set credit limit and allow you to carry a balance. These cards often include strong bonus categories for everyday spending. Examples include:
    • The Blue Business® Plus Credit Card from American Express
  • Both types can earn Membership Rewards points. Pick the style that fits your budget and how you like to manage payments.

The Card Pairing Strategy

American Express Membership Rewards - Card Pairing Strategy

One of the smartest ways to maximize Amex points is to pair a premium card with a complementary card that covers different spending categories. Since all Membership Rewards points pool into the same account, combining cards helps you earn more efficiently without spreading points across multiple programs.

Personal Amex Card Pairing

For example, you can use the American Express® Gold Card to earn 4x Membership Rewards points at restaurants worldwide and at U.S. supermarkets (on up to $25,000 per year), while The Platinum Card® from American Express earns 5x Membership Rewards points on flights booked directly with airlines or through Amex Travel (on up to $500,000 per year). 

Together, this pairing balances everyday dining and grocery spending with premium travel benefits, lounge access, and luxury hotel perks.

Business Amex Card Pairing

Business owners can build a similar strategy. 

The American Express® Business Gold Card earns 4x Membership Rewards points in the top two categories where your business spends most each billing cycle (from a preset list), while the Blue Business® Plus Credit Card from American Express earns 2x Membership Rewards points on all purchases up to $50,000 per year. 

This combination rewards both dynamic business spending and day-to-day expenses, while keeping a no-annual-fee card in the mix.

How To Earn Amex Membership Rewards Points

Earning Membership Rewards points goes far beyond swiping your card. While every eligible Amex card earns at least 1x point per dollar on general purchases, American Express has built in several ways to supercharge your earnings. 

By combining welcome offers, bonus categories, Amex Offers, and a few extra tricks, you can grow your balance much faster than you might expect.

Welcome Bonuses

The fastest way to build an American Express Membership Rewards balance is through welcome offers. These bonuses often range from 40,000 to 175,000 points, depending on the card and your eligibility. 

For example:

  • The Platinum Card® from American Express may offer as high as 175,000 points after meeting a spending requirement.
  • The American Express® Gold Card may offer as high as 100,000 points after meeting a spending requirement.

Since American Express has a “once per card per lifetime” rule for welcome offers, it is important to apply when a bonus is historically high.

TPA Pro Tip: Earning a single welcome bonus can feel like a “jump-start” because it is equivalent to years of organic spending. Always make sure you can meet the spending requirement comfortably before applying.

Bonus Spending Categories

American Express Membership Rewards - Bonus Spending Categories

Each Amex card has its own high-earning categories. Using the right card for the right expense is the foundation of a strong Membership Rewards strategy.

  • The Platinum Card® from American Express: 5x on flights booked directly with airlines or Amex Travel (on up to $500,000 per year) and 5x on prepaid hotels via Amex Travel.
  • American Express® Gold Card: 4x at restaurants worldwide; 4x at U.S. supermarkets (on up to $25,000 per year); 3x on flights booked directly with airlines or via Amex Travel.
  • American Express® Green Card: 3x on restaurants, transit, and travel.
  • American Express® Business Gold Card: 4x in your top two categories each billing cycle (from a preset list including U.S. restaurants, gas, software, shipping, advertising, and more).
  • The Blue Business® Plus Credit Card from American Express: 2x on all purchases, up to $50,000 per year.

Matching spend to categories can multiply your earning rate without changing your budget.

Amex Offers

Amex Offers are targeted promotions you can add directly to your card from your online account or app. They often provide:

  • Extra American Express Membership Rewards points (for example, 5x at a retailer for a limited time).
  • Statement credits (for example, spend $200 at a hotel chain and get $40 back).

Each card receives unique offers, so check often. Be sure to add the offer to the card you plan to use before making the purchase.

TPA Pro Tip: Always add Amex Offers to your card; even if you are not sure you will use them. Once an offer is added, it clears space for new ones to appear. The more offers you activate, the faster fresh deals cycle into your account.

Amex Travel Bookings

When you book through AmexTravel.com, you can earn extra points while accessing exclusive cardholder deals.

  • Most Amex cards earn 2x points on eligible bookings.
  • The personal and business Amex Platinum cards earn 5x points on flights and prepaid hotels booked through the portal.
  • Some bookings come with additional perks, such as Fine Hotels + Resorts benefits, including daily breakfast and late checkout.

Be mindful of service fees on flights (waived for Amex Platinum cardholders). Hotels booked through the portal may not always earn loyalty points or elite benefits unless booked under Fine Hotels + Resorts.

TPA Pro Tip: While flights booked through the portal usually earn frequent flyer miles (since American Express issues them as cash tickets), hotels often do not honor elite benefits or award points when booked this way.

Refer-A-Friend

Amex rewards you for referring friends and family. By generating a referral link in your account, you can earn tens of thousands of points when someone applies and is approved. 

Referral bonuses are capped per card and may vary by offer.

TPA Pro Tip: Referral bonuses are typically considered taxable income.

Rakuten Partnership

American Express Membership Rewards - Rakuten Partneship

Through the Rakuten shopping portal, you can opt to earn American Express Membership Rewards points instead of cash back. This is a hidden gem for many Amex cardholders.

  • Shop at hundreds of online retailers and earn extra points on top of your normal Amex card earnings.
  • New users may also receive a one-time bonus after meeting a small spend requirement.

This is one of the easiest ways to add extra points to your account without changing your shopping habits.

Everyday Earning Strategy In Action

Here is how a typical family could earn Amex Membership Rewards in a single month with the right mix of cards:

  • $600 at U.S. supermarkets on the American Express® Gold Card (4x) = 2,400 points
  • $250 at restaurants worldwide on the American Express® Gold Card (4x) = 1,000 points
  • $400 on flights booked directly with airlines on The Platinum Card® from American Express (5x) = 2,000 points
  • $200 at a department store through an Amex Offer (extra 5x) = 1,000 points (on top of base earnings)
  • $800 in general expenses on the Blue Business® Plus Credit Card from American Express (2x) = 1,600 points

Monthly Total: 8,000 points – without a single welcome bonus or referral.

What Are Amex Membership Rewards Points Worth

American Express Membership Rewards - Transfer Partners: ANA
ANA First Class “The Suite.” Image Credit: ANA.

The value of American Express Membership Rewards points depends on how you redeem them. While they can be worth as little as 0.5 cents each with low-value options, savvy travelers can often get 2.0 cents or more by transferring to partners or booking premium travel.

Here is a breakdown of the most common redemption paths.

Baseline Value

At the simplest level, most American Express Membership Rewards points are worth 0.6 to 1.0 cents each when used for cash-like redemptions.

  • Statement Credits: 0.6 cents per point. Redeeming 10,000 points gives you only $60.
  • Gift Cards: 0.5 – 1.0 cents per point depending on the merchant.
  • Shopping with Partners (Amazon, Best Buy, etc.): 0.5 – 0.7 cents per point.

These options are straightforward but usually provide the lowest return compared to travel redemptions.

Boosted Value Through Amex Travel

When you book directly through AmexTravel.com, points carry a fixed value:

  • Flights and Fine Hotels + Resorts: 1.0 cents per point.
  • Other Hotels, Cars, and Cruises: 0.7 cents per point.

For The Business Platinum Card® from American Express holders, there is an extra advantage:

  • Get 35% of your points rebated when you use Pay With Points on eligible flights.
  • This rebate boosts your effective value to about 1.54 cents per point.
  • Example: A $600 flight costs 60,000 points at the normal 1.0 cents per point rate, but just 39,000 points after the rebate.

Maximum Value: Transferring To Travel Partners

The highest potential value comes from transferring points to the 18 airline and 3 hotel Amex partners. Transfers are usually 1:1, and in many cases you can stretch your points far beyond what you would get in the portal.

The Points Analyst currently values Amex Membership Rewards points at ~2.0 cents each (as of Q3 2025). With the right redemptions, you can push values much higher.

Examples:

  • Iberia Business Class: Round-trip New York City (JFK) to Madrid (MAD) for 81,000 points, often a $3,000+ ticket (~3.7 cents per point).
  • Aeroplan Short-Hauls: New York City (EWR) to Toronto (YYZ) for fewer than 6,000 points (~2.0 – 3.0 cents per point).
  • Flying Blue Promo Rewards: Monthly discounted fares between the U.S. and Europe starting at 18,750 miles one-way (~2.0 – 3.0 cents per point).

Redemption Options Explained: Best To Worst

American Express Membership Rewards - Transfer Partners
Delta One Business Class. Image Credit: Delta Air Lines.

Once you have earned American Express Membership Rewards points, the next step is deciding how to use them. While every option has its place, some redemptions stretch your points much further than others. 

Here is a breakdown of the best and worst ways to redeem.

Transfer To Travel Partners (Best Value)

For travelers, the most valuable option is transferring points to the 18 airline and 3 hotel American Express partners. Transfers are usually at a 1:1 ratio (with some exceptions, like JetBlue at 250:200), and many process instantly. 

This opens the door to luxury flights and high-end hotels that would otherwise cost thousands in cash.

  • Best Airline Partners: Air Canada Aeroplan, Air France-KLM Flying Blue, ANA Mileage Club, Virgin Atlantic Flying Club.
  • Best Hotel Partner: Hilton Honors, where transfers can unlock high-value stays at boutique and partner hotels.

Example: Transfer 68,000 – 81,000 points to Iberia and fly round-trip in Business Class from New York City (JFK) to Madrid (MAD). These tickets often sell for $3,000+, giving you over 3.7 cents per point in value.

Book Travel Through Amex Travel (Strong Value in the Right Cases)

American Express Membership Rewards - Amex Travel Portal

The Amex Travel portal lets you redeem points like cash for flights, hotels, rental cars, and cruises. Values vary:

  • Flights: 1.0 cents per point.
  • Fine Hotels + Resorts (prepaid): 1.0 cents per point plus perks like daily breakfast, late checkout, and room upgrades.
  • Other Hotels, Cars, and Cruises: 0.7 cents per point.

If you hold The Business Platinum Card® from American Express, you can unlock a 35% Pay With Points rebate on eligible airfare, which boosts your effective value to about 1.54 cents per point.

Example: A $600 domestic flight costs 60,000 points at 1.0 cents per point. With the 35% rebate, you get 21,000 points back, making your net cost just 39,000 points.

TPA Pro Tip: This option is best for flights where award availability is limited or for travelers who value simplicity. Most flights booked this way still earn frequent flyer miles and elite credit.

Gift Cards (Average Value)

Amex lets you redeem points for gift cards with a wide range of merchants. Most cards are valued between 0.5 cents and 1.0 cents per point, with occasional promotions at the higher end.

Example: A $25 Starbucks gift card may cost 2,500 points (1.0 cents per point), though some redemptions fall closer to 0.5 cents per point.

While gift cards can be convenient, they rarely deliver the same value as travel redemptions.

Cash Back / Statement Credits (Basic Value)

You can redeem points directly as statement credits against your balance. Unfortunately, Amex sets the rate at just 0.6 cents per point.

Example: Redeeming 10,000 points only wipes $60 from your bill.

This option offers flexibility but leaves a lot of value on the table compared to transferring to partners or booking travel.

Shopping With Partners (Worst Value)

American Express allows you to use Amex Membership Rewards points for purchases with select retailers like Amazon, Best Buy, and PayPal. The catch is the redemption rate, usually between 0.5 cents and 0.7 cents per point.

Example: Using 10,000 points at Amazon might only cover $70 worth of purchases.

Unless you catch a special promotion, shopping redemptions are one of the lowest-value ways to use American Express Membership Rewards.

Amex Transfer Partners

One of the strongest features of American Express Membership Rewards is the ability to transfer points to a wide range of airline and hotel loyalty programs. These transfers unlock premium travel experiences that would be far too expensive to book with cash.

Transfers must be made in increments of 1,000 points (except JetBlue, which allows 250-point increments). Once points are transferred, the process is irreversible, so always confirm award space before moving your points.

Airline Transfer Partners

American Express Membership Rewards - Airline Transfer Partners

American Express has one of the largest lists of airline partners, covering all three major alliances (Star Alliance, oneworld, and SkyTeam) as well as several independent carriers. Most transfers occur instantly, though some can take a few days.

Amex Airline Partners:

  • Aer Lingus AerClub (1:1)
  • Aeromexico Club Premier (5:8)
  • Air Canada Aeroplan (1:1)
  • Air France-KLM Flying Blue (1:1)
  • ANA Mileage Club (1:1)
  • Avianca lifemiles (1:1)
  • British Airways Executive Club (1:1)
  • Cathay Pacific Asia Miles (1:1)
  • Delta SkyMiles (1:1)
  • Emirates Skywards (1:1)
  • Etihad Guest (1:1)
  • Iberia Plus (1:1)
  • JetBlue TrueBlue (250:200)
  • Qantas Frequent Flyer (1:1)
  • Qatar Airways Privilege Club (1:1)
  • Singapore Airlines KrisFlyer (1:1)
  • Virgin Atlantic Flying Club (1:1)

Sweet Spot Examples:

  • ANA Mileage Club: Business Class from the U.S. to Europe for 50,000 points.
  • Iberia Plus: Fly round-trip from New York City (JFK), Boston (BOS), or Chicago (ORD) to Madrid (MAD) in Business Class for just 81,000 Avios miles.
  • Virgin Atlantic Flying Club: Redeem for Delta One Business Class flights between the U.S. and Europe for as little as 50,000 points one-way.
  • Air Canada Aeroplan: Short-haul flights within North America for under 10,000 points one-way.

Hotel Transfer Partners

American Express Membership Rewards - Hotel Transfer Partners
Conrad Bora Bora Nui. Image Credit: Hilton.

While not as valuable as airline transfers, Amex does partner with three hotel programs.

Amex Hotel Partners:

Sweet Spot Example:

  • Choice Privileges: Transfers can unlock boutique hotels in Europe and Japan for as little as 8,000 – 12,000 points per night.
  • Hilton Honors: Since points transfer at a 1:2 ratio, they can be especially useful for luxury stays at properties like the Waldorf Astoria or Conrad. The value gets even better when paired with an Amex transfer bonus, which often boosts Hilton transfers by 20 – 40%.

Partner Transfer Notes

  • Transfers must be made in 1,000-point increments.
  • Once points are transferred, the process is irreversible.
  • In most cases, you can transfer to authorized users or household members.
  • Some transfers may take up to a few days, but most are instant or near-instant.
  • Excise Tax Fee: When transferring to U.S.-based airlines (Delta SkyMiles, JetBlue TrueBlue, or Hawaiian Airlines HawaiianMiles [ended 2025]), American Express charges a small excise fee of 0.06 cents per point, capped at $99. You can technically cover the fee with points, but the rate is terrible.

TPA Pro Tip: Always check for award space availability in your chosen program before transferring points. Once points leave American Express, they cannot be moved back. If there is no award space on the flights or hotels you want, your points could end up stuck in a program where they are worth less.

Transfer Bonuses

One of the biggest advantages of American Express Membership Rewards over other programs is the frequency of transfer bonuses. Amex regularly offers promotions that give you an extra 20% to 40% (sometimes even more) when moving points to specific partners.

For example:

  • A 30% bonus to Virgin Atlantic Flying Club lowers the effective cost of booking Delta One between the U.S. and Europe from 50,000 points to just 39,000 Amex Membership Rewards points one-way.
  • A 25% bonus to Air France-KLM Flying Blue means a 40,000-point Premium Economy Class flight to Europe effectively costs only 32,000 Amex points.

TPA Pro Tip: Always check current transfer bonus promotions before booking. A well-timed transfer can stretch your Membership Rewards balance significantly further.

Amex Membership Rewards vs Other Programs

American Express Membership Rewards - vs Other Programs

American Express Membership Rewards is one of the most powerful transferable points currencies. But how does it stack up against other major programs? 

Each has its own strengths, weaknesses, and sweet spots.

Chase Ultimate Rewards vs Amex Membership Rewards

Both Amex Membership Rewards and Chase Ultimate Rewards are top-tier programs, but they excel in different ways.

  • Chase Strengths: Strong travel protections; simpler program structure; access to World of Hyatt, one of the most valuable hotel partners.
  • Amex Strengths: Largest number of airline and hotel transfer partners; frequent transfer bonuses; premium cards like The Platinum Card® from American Express.
  • Valuations:
    • Chase Ultimate Rewards: ~2.0 cents per point
    • Amex Membership Rewards: ~2.0 cents per point 

Bottom Line: Amex is best for frequent international flyers who want maximum flexibility. Chase is best for travelers who value simplicity and outsized hotel redemptions with World of Hyatt.

Capital One Miles vs Amex Membership Rewards

The Capital One Miles program has grown significantly in recent years but still trails Amex Membership Rewards in partner depth.

  • Capital One Strengths: Easy-to-use “erase travel” feature lets you apply miles as a statement credit at a flat 1.0 cents per mile rate; solid mix of 15+ airline partners.
  • Amex Strengths: Stronger transfer ratios, broader partner list, frequent transfer bonuses.
  • Valuations:
    • Capital One Miles: ~1.8 cents per point
    • Amex Membership Rewards: ~2.0 cents per point

Bottom Line: Capital One wins for simplicity, while Amex offers higher ceilings for those who optimize transfers.

Citi ThankYou Rewards vs Amex Membership Rewards

Citi ThankYou Rewards remains a valuable but less mainstream / underrated option.

  • Citi Strengths: Unique partners like Turkish Airlines Miles&Smiles (cheap Star Alliance awards) and EVA Air Infinity MileageLands; some of the best short-haul sweet spots.
  • Amex Strengths: Larger transfer partner network; better premium card ecosystem; more frequent transfer bonuses.
  • Valuations:
    • Citi ThankYou Rewards: ~1.9 cents per point
    • Amex Membership Rewards: ~2.0 cents per point

Bottom Line: Citi can be powerful for niche redemptions, but Amex is easier to use and more flexible overall.

Bilt Rewards vs Amex Membership Rewards

Bilt Rewards is newer but has made a splash, especially with renters.

  • Bilt Strengths: Ability to earn points on rent payments with no fees; strong partner list including World of Hyatt.
  • Amex Strengths: Broader card ecosystem, premium perks, frequent transfer bonuses.
  • Valuations:
    • Bilt Rewards: ~2.1 cents per point
    • Amex Membership Rewards: ~2.0 cents per point

Bottom Line: Bilt is appealing for renters and young professionals, but Amex offers a far wider earning ecosystem.

Comparison Table

ProgramTPA Valuation (Q3 2025)StrengthsWeaknesses
Amex Membership Rewards2.0 centsLargest partner network, frequent transfer bonuses, premium cardsNo Hyatt, complex for beginners
Chase Ultimate Rewards2.0 centsHyatt transfers, strong travel protections, simple ecosystemSmaller partner list
Capital One Miles1.8 centsSimple “erase travel” feature, growing partnersMany transfers not true 1:1
Citi ThankYou Rewards1.9 centsUnique sweet-spot partners (Turkish, EVA Air)Weaker travel protections, smaller card lineup
Bilt Rewards2.1 centsEarn points on rent, Hyatt access, strong partnersLimited card options, smaller ecosystem

Program Rules And Updates

Before diving into the Amex Membership Rewards ecosystem, it is important to understand the program rules and recent updates that can impact your strategy. These details ensure you maximize your points while avoiding costly mistakes.

One Bonus Per Card, Per Lifetime

American Express Membership Rewards - Program Rules and Updates

American Express enforces a “once per lifetime” rule on welcome bonuses. This means you can generally only earn the sign-up bonus for a specific card once, no matter how much time has passed since you last held it.

  • Example: If you earned a bonus on the American Express® Gold Card five years ago, you will not be eligible for a new American Express® Gold Card bonus today.
  • Exceptions: Occasionally, Amex may send targeted offers that bypass this restriction, but these are rare.

TPA Pro Tip: Apply when a welcome bonus is historically high, since you only get one shot per card.

Credit Card Family Restrictions

American Express organizes some of its cards into families, which, as of 2023, have additional restrictions on top of the once-per-lifetime rule. 

Here are the major families of American Express personal cards (from “lowest” to “highest”):

Membership Rewards

  • American Express® Green Card
  • American Express® Gold Card
  • The Platinum Card® from American Express

Delta SkyMiles

  • Delta SkyMiles® Blue American Express Card
  • Delta SkyMiles® Gold American Express Card
  • Delta SkyMiles® Platinum American Express Card
  • Delta SkyMiles® Reserve American Express Card

Marriott Bonvoy

  • Marriott Bonvoy Bevy™ American Express® Card
  • Marriott Bonvoy Brilliant® American Express® Card

Hilton Honors

  • Hilton Honors American Express Card
  • Hilton Honors American Express Surpass® Card
  • Hilton Honors American Express Aspire Card

American Express will not allow you to receive a welcome offer on lower-tier cards if you have previously held a higher tier card within the same card family. 

As an example, you will not be eligible for the sign up bonus on the American Express® Green Card if you previously held The Platinum Card® from American Express. When applying for the American Express® Green Card in this situation, you would receive the following, or similar, message:

“You may not be eligible to receive a welcome offer if you have or have had this Card, the Platinum Card®, the Platinum Card® from American Express Exclusively for Morgan Stanley, the Platinum Card® from American Express Exclusively for Charles Schwab, the American Express® Gold Card or previous versions of these Cards.”

At the present time, the card family rule only applies to the Membership Rewards and Delta SkyMiles card families.

TPA Pro Tip: As with the once-per-lifetime rule, “pre-approved” offers from American Express are potential exceptions to this rule.

Final Thoughts

The American Express Membership Rewards program has earned its place as one of the most valuable rewards ecosystems in the travel world. 

With a wide variety of cards, strong earning categories, and the largest network of airline and hotel transfer partners, Amex provides flexibility that few competitors can match. For many travelers, it is the gateway to experiences that might otherwise feel out of reach.

At its most basic level, Amex Membership Rewards points can be redeemed for travel through the Amex Travel Portal or even for statement credits. Yet the true strength of the program lies in its transfer partners, where points often double or triple in value. 

A balance that might only cover a domestic Economy Class flight through the portal could instead unlock a lie-flat Business Class seat to Europe or a luxury hotel stay when transferred strategically.

The program does come with its own set of rules, such as the once-per-lifetime welcome bonus restriction and excise tax fees on certain transfers, but these are small considerations compared to the potential upside. 

When combined with frequent transfer bonuses, Amex points become even more powerful, allowing cardholders to stretch their balances further than most other programs allow.

For travelers who want to turn everyday spending into meaningful travel opportunities, Membership Rewards offers both the flexibility and the value to make it happen. 

Whether the goal is a bucket-list international trip or simply more affordable family travel, the right strategy with Amex Membership Rewards can transform routine expenses into unforgettable experiences.